About Us

Introducing MyHustleDNA, a dynamic lifestyle brand uniting motivation, sportswear, and entrepreneurial spirit and it’s Founder and driving force, Melissa Wallace.

Wallace is also the founder of CPG artisan snack brand, SIPPIN SNAX Gourmet Bar Snacks, a Nationally distributed, bootstrapped company. As a former college athlete, Wallace understands the synergy between sports and the relentless pursuit of entrepreneurial success. With a DNA woven from hard work, hustle, and positivity, MyHustleDNA is more than a brand; it's a mindset.

Melissa's journey, transitioning from athlete to serial entrepreneur and accomplished business owner who lost 90% of her companies revenue due to taproom and tasting room closures from the pandemic, epitomizes true resilience and grit. Her passion for empowering others has led her to mentor aspiring founders through esteemed programs like Target Forward Founder Accelerator and Boston Beer's Brewing the American Dream.

Melissa's commitment to excellence didn't go unnoticed, and she stands proudly as a KEHE Diversity Trendfinder for 2024, showcasing her innovation and influence in the industry.

Leading a WBENC Certified woman-owned company, Melissa's entrepreneurial prowess was acknowledged with the distinction of being a Founders First Grant winner, a testament to her commitment to pushing boundaries and breaking barriers and she was also selected to be part of WBENC's first WeSCALE Cohort, a testament to her pioneering spirit and leadership in the business world.

In a world where the entrepreneurial path can be solitary and isolating, Melissa's creations serve as a guiding light, radiating messages designed to uplift and nurture positive mental health. MyHustleDNA is more than sportswear; it's a community, an inspiration, and a testament to the resilience of those who dare to dream.

Join Melissa on this transformative journey, where the hustle is genuine, the spirit is infectious, and success is not just a not just a goal but a lifestyle. Your DNA is coded for hustle, and MyHustleDNA is here to amplify that rhythm.